Live · Open source
Khobz Index
What a day of food costs around the world — a more honest, global take on the Big Mac Index.
The Tech Bay · Product studio · Agadir, Morocco A studio that ships.
A studio that ships.
In weeks, not quarters.
Real products — designed, built, and shipped to market in weeks. You bring the market and the distribution; The Tech Bay brings everything it takes to build.
What's shipped
Real products. Open any of them.
The bay isn't a deck of ideas — it's a shelf of things that exist. Some are live today, some land in the next few weeks.
Work together
A fractional CTO who actually builds.
Most fractional CTOs advise. The Tech Bay ships. For funded startups and serious companies across France, Morocco, French- and English-speaking Africa (Lagos, Nairobi, Cape Town, Accra, Kigali), and the UAE (Dubai, Abu Dhabi).
The Tech Bay (TECHBAY SARL-AU) is a product studio in Agadir, Morocco. A fractional CTO who ships — architecture, build, and production — for founders and tech/innovation leaders across France, Morocco, Africa, and the UAE.
Fractional CTO
Ongoing technical leadership that ships. Architecture, the build, the hires, the calls — owned end to end, part-time, with founder-grade accountability.
AI Implementation
Wire AI into one painful workflow with a measurable before/after — not a demo. Ops teardown in 48h, or a one-week sprint that ships a system your team can keep running.
Innovation & tech consulting
A senior technical brain on demand: build-vs-buy, de-risking a new initiative, and shipping a credible v1 instead of a slide deck.
Free product teardown
Send your product or idea. Get back a sharp, no-fluff teardown — architecture, the AI opportunities, and the fastest path to shipping. No pitch. (A few each month.)
Free AI & innovation audit
For established companies weighing AI or innovation: send a process, product, or challenge. Get back a clear-eyed audit — where AI and innovation actually move the needle, and the fastest path to a working v1. No pitch. (A few each month.)
Smail El Boukfaoui
Founder & CTO
- Centrale Paris Engineering School — Executive MSc, Project Management
- UVSQ Versailles — MSc, Radio & Wireless Networks
- Iron Hack — UX / UI, Stanford Design Thinking
- Institute of Applied Engineering — BSc, Computer Science (Honours)
Fit check If the gap is build,
If the gap is build,
does this match what you need?
The best fit: you already own demand — and need one partner across the stack, not another pitch.
Design
UX → UI → design systems, multi-actor information architecture
Mobile
iOS shipping, App Store distribution, in-app subscriptions, push
Web
React / Vite / TypeScript — customer product + internal tools
Backend
APIs, async workers, third-party integrations, webhook handling
Data
schema design, row-level security, pgvector, realtime, migrations
AI / LLM
orchestration, retrieval, embeddings, AI-augmented pipelines
Infra
provisioning, security posture, observability, cost stewardship
Payments
Stripe, RevenueCat, subscription + billing webhooks
i18n
multilingual UI, content systems, and multi-market expansion
30 months
running a live, multi-country B2B SaaS (under NDA) with hundreds of paying users
6–7 weeks
to ship a full-stack iOS app — design through App Store
9 / 9
product functions in-house: design, mobile, web, backend, data, AI, infra, payments, i18n
The system
The playbook is open.
The same idea-to-App-Store-in-weeks system behind every product — the prompts, the phase gates, the rules. Open-sourced. Fork it. Ship with it.
ideation
brief
strategy
design
architecture
build
launch
Example output
Told.
Phase 1 design deliverables from the playbook — user flows, wireframes, and high-fidelity screens. Shipped to the App Store as Told.
The long game
World-class technology and innovation, built from Morocco and held to a global bar — showing what's possible from here, and opening the way for the next generation of builders across Africa and beyond.
— The Tech Bay
Let's talk
Bring the market. The Tech Bay brings the build.
Work with The Tech Bay
Fractional CTO, AI implementation, or tech / innovation consulting for funded startups and serious companies.
Free teardown or audit
Building a product? Get back a sharp teardown. An established company weighing AI or innovation? Get back a clear-eyed audit. No pitch, no fluff.